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It would be appropriate to ask “How is using pictures emotionally manipulative?” Consider this:
Firstly, it is true that the pictures are emotional, but they are emotional because killing defenceless children is emotional.
Using graphic imagery to depict an atrocity is a perfectly legitimate means of communicating other lessons in moral education. Why should it be different for abortion? Would you tell anti-Semitism groups that they could educate about the holocaust but they shouldn’t manipulate people by showing the holocaust?
How many schools was the very disturbing film Schindler’s list shown in? This film depicted nudity and scenes of mass murder. Yet the educators recognise that without seeing what happened, children won’t understand the horrors of the Holocaust.